Goodman Masson

  • The Client

Goodman Masson is the largest Independent Financial Recruiter in the UK and has been recruiting professionally qualified accountants and other finance professionals for almost 20 years.

  • The Challenge

The purpose of the project was to support Goodman Masson with the development and delivery of a sales management programme that would address two key needs:

  • Consistency of approach
  • Sales management skills
  • The Solution

In 2010, a 7-stage solution for Goodman Masson’s Managing Consultants was established for a 12-month period. The stages included:

The Result

"Our 6% growth in sales in what has been a most awful market for recruitment businesses is because people have stayed and made their client relationships stronger... You have given our management team the structure and direction needed to evolve into exceptional managers of people."

Guy Hayward
Chief Executive