Effective Questioning Techniques

Effective Questioning Techniques

Get the skills you need today to improve your future sales results.

This ISM endorsed course includes an interactive sales simulation to help you embed the learning instantly into your role. Learn at your own pace - on your mobile, tablet or computer.


Are you asking effective questions, or are you missing opportunities without knowing?

After this course, you will know the most effective questions to ask, and how to ask them. You’ll also have the active listening skills to build strong customer relationships and close more sales.

You’ll learn how to:

  • Build rapport with your customers
  • Manage and control conversations
  • Establish key customer information
  • Qualify that you have understood the customer
  • Ask for the business


90 minutes


£79.00 ex VAT

Who is this course for?

This practical course is for anyone who wants to close more sales and develop a deeper understanding of their customers. It is ideally suited to those who are already in a sales role.

People who benefit from this course include business owners, account managers, salespeople and customer service professionals.

What will you gain from this course?

The biggest personal benefit is simple: more business. Using effective questioning and active listening you’ll also have the skills to:

  • Plan your questioning strategy
  • Position yourself as a person with a genuine interest in your customer’s business
  • Develop in-depth conversations to discover and agree your customer’s needs
  • Identify the key points your sales proposition has to address
  • Unearth the real reasons behind customer objections

If you find it hard to manage objections, are not really sure you understand what your customers want, and closing can prove difficult, then Effective Questioning Techniques is for you!

What will your organisation gain from this course?

  • Increased sales revenue from new and existing customers
  • Improved customer relationships
  • More sales opportunities
  • Skilled and motivated people who will value the investment in them

Course Features

6 interactive modules that can be completed when it suits you
Effective Questioning Techniques sales simulation
Certificate of completion
A personal record - a summary of content and details of your input and answers to tasks and quizzes. A great coaching aid once you have completed the course! 
Flexibility - you can pause or resume at any time    


Course Structure

Module 1 – Course Introduction

Find out what this course is all about.

Module 2 – The Need to Ask Questions

Why do we ask questions in the sales process?

Module 3 – Planning a Questioning Approach

Which are the areas where we should seek information?

Module 4 – Asking Questions

The different types of questions and their uses.

Module 5 – Active Listening 

Ways to improve your listening skills

Module 6 - Sales Simulation: Effective Questioning Techniques

Test your skills in a challenging sales simulation.


Sales Simulation

Once you have completed the course you will have the chance to practise your new skills in TLSA’s Effective Questioning Techniques sales simulation.

In this virtual environment, you will play a sales person working for a company that provides consultancy services, hardware and software to customers.

Working with one of your customers, you will have the opportunity to plan your questioning strategy, ask effective questions and actively listen to understand the needs and issues you must address to close this business opportunity.

In the simulation, your task is to ask questions and listen. You will face several situations in which you will test your learning by making decisions based on effective questions and active listening. As in reality, once made, your decisions cannot be changed.

You will see your progress as the story unfolds. When you have finished the simulation, a scorecard will provide you with:

  • Your personal results in key skill areas
  • Specific feedback on each decision you make

This feedback will help you plan how to implement newly learned questioning and listening techniques in your personal role.

The simulation is a unique experience that ensures you will be ready to use your new skills with your own prospects and customers.


You can play Advanced Questioning Techniques using Google Chrome on a Windows platform or Safari if you are using an Apple Mac, tablet or mobile.