- The Client
A global brand leader in premium, luxury and sports eyewear sought TLSA’s assistance in developing a sales leadership and sales development programme. The business generated net sales of over €5 billion, and had over 40,000 employees globally.
- The Challenge
To develop the sales management team, who had differing levels of capability and experience, into a cohesive group with a consistent approach to sales leadership. Putting these leadership foundations in place would pave the way for a wider strategic programme that leaders could deliver to their direct reports.
- The Solution
A critical focus was on developing the sales leadership team as coaches and trainers, with the skills and resources to provide ongoing development for their people after the programme. A tailored programme was delivered over one year to the sales leadership, sales and marketing teams. This process included.
Senior management reported seeing “a real return on investment” after the programme, including a net sales increase of 7.5%. The course material and business simulations have been integrated into induction and on-boarding processes in the business.
"We started working with TLSA and they have consistently delivered excellent results. Their approach was to really understand our business and tailor the training solutions to our industry, culture and specific requirements. The bespoke training perfectly fitted with our needs and business objectives."