New Business Development Training

New Business Development Training

In order to implement a strong new business development strategy, you need the right skills. This programme is designed for account managers and sales people who are responsible for winning new business.

New business development training helps upskill your people with a combination of proven skills and processes that include:

  • Lead generation
  • Setting new appointments
  • Managing the sales cycle
  • Creating compelling sales solutions and winning the business

Our Approach

Whether you're in Business to Business (B2B) or Business to Consumer (B2C); Face to Face or Telephone Sales, we will work with you to create a New Business Development programme designed to:

Deliver your business objectives

Identify high potential prospects

Develop your sales people to manage new business opportunities through a professional, structured and motivated approach that delivers results


What our clients have to say...

"This course covered the fundamental skills we all needed" - Mark Holmes, ADAS

Your Course

Every business has unique training needs. The content of a New Business Development Training programme is tailored to each individual business, depending on what they need. Content is likely to include:

  • Winning appointments with senior decision makers
  • Rapport building
  • Stakeholder management
  • Sales cycle management
  • Creating compelling solutions
  • Winning the business
  • Building the on-going relationship

Course Structure

A 2 day workshop, which includes:

  • Pre-course work
  • Business simulation
  • Role play
  • Role play actors
  • Post workshop projects
  • Accreditation
  • Line management coaching support

Post workshop projects challenge participants to win a single or multiple accounts based on the workshop content.

Achievement of the accreditation is based on implementing the project.

Course Outcomes

This programme will give your people the skills to:

  • Win new accounts
  • Meet your needs and objectives
  • Provide you with a clear new business development process
  • Help your people create compelling solutions that prospects want to buy
  • Understand buyer behaviour
  • Manage the sales cycle effectively
  • Know when to walk away
  • Build sustainable relationships with new customers


Blended learning that features:

  • A 100% focus on meeting your needs
  • Account Directors and trainers with outstanding track records in New Business Development
  • TLSA’s unique Business Simulations for an immersive, hands-on learning experience
  • Expertise on profiling and assessing your people
  • Measured and results-driven training through accreditation. We work with you and the ISM to develop an accreditation model that rewards your people and translates new learning into business as usual
  • A track record, proven with major corporates to SMEs
  • A passion for quality, TLSA is an ISO9001 accredited company

Call us today on 0345 600 1556.