- The Client
One of the UK’s leading estate agency groups, currently ranked in the top 20 across the UK. The group currently provides a complete range of property services that includes sales, lettings, property management and financial services.
- The Challenge
To implement a personal development programme to help consultants win more business by increasing the conversion rate of property valuations to listings.
To strengthen the interpersonal skills of key sales staff, motivate them to break performance barriers and reward them with acknowledgement of progress.
- The Solution
A tailored Psychology of Selling programme was conducted from board level down. The programme introduced negotiators to a powerful set of personal skills and behaviours, a combination that creates the winning edge. Eight weeks after the programme, participants gained accreditations for proving how they had implemented the learning into their work.
In a challenging economy where the business had previously seen a revenue downturn, there was a 64% increase in annual turnover.
The programme left participants enthused and highly motivated to implement what they had learned. Powerful examples of changed behaviour and process were commonly reported.
"I found the course an eye opener; it has changed my opinions on many elements and my approach to my own views."
"It was not just about sales as previous courses (have been), it taught a different way to read people."