"Just a quick note to thank you for the work you have undertaken with the sales team over the past few months.
I selected TLSA based on the quality of your proposal. You produced a program that demonstrated clear insight into our transformation vision and the challenges facing our team, when others were suggesting either standard packages or were doing little more than regurgitating my own thoughts. By adding your own views and experience, and challenging my own biases, I believe you added value, and produced a proposal to take our business forward rather than a proposal to secure an order for training.
Now we are some months in I can see where there has been effect and where we have further work to do. A you know we are engaged in very long sales cycles and at this early stage it is difficult to quantify in sales figures but that I am sure will come. There has definitely been a change in the approach to key accounts from the whole team. Individual responses have ranged from fully embracing the concepts and comprehensive account planning to more subtle changes in meeting preparation but there has been a definite shift in focus from a product based response methodology to a more proactive, planned, conceptual and business based approach. We are now more engaged at more senior levels in many projects than we were and new projects are being better planned from the outset which will I hope shorten the sales cycles a little going forward. Being equipped with some of the tools we worked on has also made sales meetings and updates far more focussed and productive enabling us to shorten the time allocated for our weekly updates.
As you are aware, we are now part of a larger organisation and I am actively engaging key stakeholders in the new organisation to work with you to help us pull together what is now a global sales organisation. I can think of no better endorsement than wanting to continue to work with you as our challenge, our reach, and our sales continue to grow."